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In today’s crowded haircare market, can customisation offer a real growth opportunity?

1:00 pm - 2:00 pm
(All times are CEST Europe/Berlin )

The topic:

Like so many other beauty categories, haircare has flourished over the past five years despite difficult global economic conditions. However, this growth may not be sustainable moving forward and manufacturers will need to find new ways to grow their brands. Imogen Matthews will draw on her extensive knowledge of the beauty industry to show what’s working in terms of innovation and how this can be applied to haircare. She will discuss the following three key beauty trends:

  • Multifunction products: the BB crème craze
  • Micro-segmentation: adding more products to expanding beauty regimes
  • Customisation: tailor-made solutions for the individual

Add to your calendar !


Imogen Matthews Imogen Matthews Associates Imogen Matthews
Managing Director
Imogen Matthews Associates

Imogen Matthews is a respected consultant, journalist and researcher with unique insight into the Beauty Industry. Her understanding, perception and expertise have established her as one of the UK’s leading beauty industry experts. Each year, she publishes the Premium Market Report, offering invaluable insights to the industry’s senior decision makers. Imogen is a Board Member of Cosmetic Executive Women (CEW UK) and CEW Achiever in 2009.

Imogen Matthews Associates


Simon Pitman | USA Simon Pitman
Senior Editor | USA

Simon Pitman has worked as a B2B journalist for over 15 years and has been editor of the CosmeticDesign websites for the past six years. During that time and USA have been developed into the leading online resource for the latest news in the cosmetics ingredients category. Simon has reported on all the key skin care ingredient trends, documenting areas such as anti-aging, natural and organic, actives and whitening. | USA

Online Conference & Expo

10:00 am - 18:00 pm in Paris | 4:00 am - 12:00 pm in New York | 4:00 pm - 12:00 am in Shanghai

September 18th, 2013

Register for free to Hair Care Ingredients  2013

Online Conference

Calendar SEP 18, 2013
10:30 am to
  6:00 pm CEST

The show is now open !

Organized by:

CosmeticDesign-USA is the organizer of Hair Care Ingredients

CosmeticDesign-Europe is the organizer of Hair Care Ingredients

CosmeticDesign-Asia is the organizer of Hair Care Ingredients

Keynote speakers from:

AGR-Logo-150 Hair Care Ingredients

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IMA_ Hair Care Ingredients

Johnson-Jonhson Hair Care Ingredients

Mintel Hair Care Ingredients

Oriflame Hair Care Ingredients

Manymore Hair Care Ingredients

Headline sponsor:

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Gold Exhibitor:

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